AMIRI: A Definitive 2026 Guide to the Los Angeles House

A Los Angeles luxury house, AMIRI is anchored by hand-worked denim, skeleton-appliqué sneakers and thick graphic jersey. Twice a year the collections show in Paris, and for all that this is an American company with an American studio. One idea carries the identity, which is to take jeans apart and remake them visibly with leather, bandana print or jacquard. The searches that carry readers here are very different. A search for amiri clothing is aimed at the house, amiri jeans at the denim, amiri hoodie at the fleece and amiri men at the menswear it started with. The documented version is given here, and the claims that do not survive checking are flagged.

The founder, and what is actually documented

Both founder and creative director, Mike Amiri is an American designer of Iranian parentage. The CFDA profile and the about page contain the same wording, that he began hand-crafting unique stage pieces for legendary Los Angeles performers. Neither source asserts more than that, which holds rock clients named in retail editorial as reports rather than confirmed fact. A press release dated 3 December 2014 allots him over ten years in luxury plus projects for Helmut Lang, J Brand and RRL, though publicity of that kind confirms nothing. The same release announced his appointment as head designer of ready-to-wear and accessories at Buscemi, which almost every profile leaves out. Online the law-school backstory rests on no primary source, www.amirri.net while his full legal name is recorded nowhere.

A founding year with two citable answers

A date of 2014 is repeated across most sources, from the brand’s about page and the CFDA to its Italian minority investor and the main reference summaries. The December 2014 press release differs, placing the founding in 2013 in partnership with the retailer Maxfield. Both can be cited, which is why careful writing leaves the question open. Safest is to say that the house dates itself to 2014 while the earliest press release dates it to 2013. The launch itself is not at issue: an exclusive capsule sold through the Los Angeles concept store Maxfield. The release goes further still and calls Maxfield a founding partner rather than the first stockist.

Ownership, leadership and the money question

Majority ownership belongs to Mike Amiri, and day to day the house stays independent. In 2019 the Italian group OTB, chaired by Diesel founder Renzo Rosso, bought a minority stake on undisclosed terms. No percentage is public, which makes every published figure a guess. On 1 April 2023 Adrian Ward-Rees became chief executive, following senior roles at Burberry and Dior Menswear, and whether he still holds the post is unconfirmed. That widely quoted $300 million sales line is a founder statement reported by the press rather than an audited figure. Figures for valuation and net worth are passed on without sourcing, and repeating them is a mistake.

The real size of the retail network

Owned stores and wholesale doors have to be separated, because nothing in AMIRI coverage is mis-stated more often. Roughly 33 boutiques appear on the brand’s retail-locations listing, several of them marked as coming soon, while trade reporting puts stand-alone stores at about 31 in 2026 after Milan. Wholesale is different: around 150 luxury accounts across roughly 400 points of sale, with more than 160 retailers carrying the label. Any far larger store count has folded wholesale doors into owned stores, so it should not be repeated. The first permanent store landed in 2020, on Rodeo Drive in Beverly Hills. Milan came later as the first permanent European store, with London following.

• United States: Beverly Hills, Los Angeles, Costa Mesa, Las Vegas, Dallas, Chicago, Atlanta, Miami, New York
• Europe: Milan, London, Paris, St Tropez
• Middle East and Africa: Dubai, Riyadh, Cape Town
• Asia and Latin America: Shanghai, Nanjing, Tokyo, Osaka, Nagoya, New Delhi, Mexico City

Denim, the home of the house identity

The label began in denim and is still anchored there, and repair is the operative verb. Jeans are hand-distressed then visibly rebuilt with contrast material, so the finish looks irregular rather than machine-uniform. In circulation the fits are MX1, Stack, Thrasher and Shotgun, plus the roomier Carpenter, Baggy and MA Fit cuts. MX2 is a real model name, yet its collection pages returned no live products when checked in 2026, which makes it archive-leaning. The only MX3 is a women’s Baggy MX3, a no-waistband motocross hybrid observed at $990, rather than a men’s high-destruction jean. Bandana and Crystal are treatments applied across those fits, not fits themselves, so MX1 Bandana and Crystal Thrasher are the correct forms.

Footwear and the bones motif

In its own product copy the house calls the Skel Top Low its signature sneaker. The shoe is a basketball silhouette in leather and suede on a two-tone rubber sole, with hand-cut bone appliqués, observed at $650. The Skel Court is not the same shoe: it is a canvas retro-court style with the same bones motif, high-top observed at $690. Stars Court takes that silhouette and substitutes bones for star appliqués, refreshed for Pre-Spring 2026. Here the MA-1 is a sneaker observed at $799 rather than a bomber jacket, even though MA-1 is the generic military bomber designation elsewhere. MA stands for the founder’s initials and heads MA Bar, MA Core, MA Quad, MA Fit and MA Skyline, while the Ryder Boot runs $1,090 to $1,290.

The jersey, the shirting and the outerwear

The soft goods carry the same skeleton motif that defines the sneakers. Among the confirmed pieces are the Bones Oversized Hoodie, Bones Fleece Zip Hoodie, Bones Stacked Hoodie and a Bones flannel overshirt. As the plain option, the MA Core Logo Hoodie is a cotton pullover with the MA icon and core logo, called a normal fit and observed at $650. People constantly conflate the MA Core Logo Tee and the MA Bar Logo Tee, yet they are different products from different countries. Flannel is a founding pillar, not a seasonal add-on, and the MA Quad Bleached Flannel is observed at $1,290. Outerwear reaches higher with wool and leather varsity jackets and denim work jackets on the same repair logic, though no flagship bomber is supported.

Where AMIRI is genuinely made

The country of origin changes from style to style, which makes the claim that everything is made in Los Angeles false. The United States is the origin for the MX1 jean, the Stack jean and the MA Core Logo Hoodie. Los Angeles is the stated origin of the MA Bar Logo Tee, which is one product, not the range. Italy is where the MA Core Logo Tee is made, and that surprises anyone assuming the jersey follows the denim. Footwear is made in Vietnam, including the Skel Top Low and the Skel Court Hi. If a jean is labelled made in Italy, or a Skel-Top labelled made in the United States, look harder at the piece.

Observed prices, and discounting that is structural

The figures below are observed market listings read in 2026, not an official price list, and they move. They work as bands, not as fixed points. Starting around $425 for tees, the range moves through core jeans at roughly $750 to $1,100, hoodies from about $650 into the $900s, and sneakers clustered between $620 and $800. Varsity jackets and other worked outerwear climb to $1,800 to $2,300 and above at list. Discounting is structural, not exceptional: in-season reductions of 40 to 70 percent show up at authorised multi-brand retailers and off-price channels. The sale floor caps what the secondary market will pay, so resale on standard pieces sits below retail.

Claims that deserve caution

A surprising share of published AMIRI copy recycles the same errors. Two sources disagree yet the founding year is presented as settled; wholesale doors are folded into owned boutiques so store counts inflate; and revenue is quoted as audited when it is a founder statement. The most persistent product invention is a tiered MX ladder in which each number means heavier destruction, which reads like search-optimised filler. Promoting treatments to fits, merging footwear names and describing the MA-1 sneaker as a jacket are all common. Last of all, there is no official outlet, whether online or physical. In a July 2021 federal complaint the company stated that it does not have an AMIRI outlet store and has never authorised any person or business to operate one.

1. Check whether any store count refers to owned boutiques or to wholesale doors.
2. Named rock clients are secondary-press reports, not claims the brand makes.
3. Bandana and Crystal are treatments; MX1, Stack, Thrasher and Shotgun are fits.
4. Because origin varies by style, confirm it on the label.
5. Any resale offer should be measured against authorised sale prices.